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Art as investment

Not all art is considered to be a good investment with the promise of a good financial return. Only a few artists end up in the top ten percent of the major art market and mostly those who make an incisive difference to our general lookout and change our perspective on life itself. Most artists produce material of a soothing and decorative nature and few have the courage to tackle subject matter of a startling and philosophical nature, illustrating aspects of life and death, love and pain, order and chaos, micro- and macrocosm, peace and war in a manner that no camera can capture. That is what makes the atypical contributions of a Vincent van Gogh, Jackson Pollock, Irma Stern or Christo Coetzee ever alive and ever unusual. Ever art work possesses ever-growing integrity. 

Christo Coetzee’s revolutionary avant-garde art, over five consistent decades of scalpel-sharp investigative journalism, widenes our view of life beyond the expanse of micro- or telescope, showing our world on a grand and cosmic scale, and every work of his is an important fragment of a huge puzzle, a profound relic of a specific time, and therefore every single item in his oeuvre is a document that recorded aspects of our existence in a fashion that no one else did or could do. 

His life’s work in totality is, as it were, one ever living art installation and collectors invest selectively in specific parts or era’s of it, ever adding on to the structure of a favourite or important period, re-analyzing its intellectual and financial integrity. To Coetzee himself his most ‘random’ and sketchy quick drawing was as important and relevant as his major works that took months or even years to complete. 

To own a Christo Coetzee is to own a piece of world history that captured its essence while it was alive and in such a way that it lives forever. It is for this reason that every work of Coetzee increases in value as every year goes by. Every piece is a serious and ever relevant document of the time that it reflects. 

To buy a small work is like buying a handwritten set of lyrics by John Lennon or a piece of sheet music by Wagner – there will be no other than that particular item and only serious collectors grasp it its integrity – figuratively, metaphorically, literally, physically and financially.

Christo Coetzee Gallery & Museum 2017